Writing this week for Retail Jeweller’s Covid-19 Advice Series, I discuss how storytelling is a key tool for jewellery retailers and brands. I cover; What effective website and product copywriting needs to include How businesses can stand out and differentiate…
If you have stock to clear, need a sales boost or want to reach new customers you might be thinking about running a sale. But if yours is a fine or handcrafted jewellery business, tread carefully to avoid damaging the…
Today’s customers love to know the story behind the businesses they buy from, so any new visitor to your jewellery brand’s website will soon be heading to your About Page. Don’t be fooled into thinking an About Page is just…
Copyright © 2021 Jewellery Storytelling by Siobhan Maher
