Hi, I’m Siobhan!
I’m here for any jewellery business who wants to make authentic connections with customers and stand out in our competitive market. During my time in the industry I’ve seen the importance of storytelling grow, and I’m passionate about helping jewellery brands of all sizes harness this power.
Over the last decade I’ve worked with a diverse range of prestigious jewellery brands to identify opportunities, create storytelling and marketing concepts, and deliver original new product ideas. Recognising the difference that good storytelling makes I have made it my focus. Now a freelance consultant and copywriter, I’m excited to help your brand stand out – and sell.
I’m a Jewellery Insider
I built my reputation in jewellery first as a designer, collecting awards for pieces ranging from wedding and engagement rings to boundary-pushing high jewellery. Balancing commercial with creative is my hallmark; I believe in original jewellery that sells.
When it comes to jewellery copywriting I feel the same. I balance SEO-rich details and vital statistics with the romance and emotion to cinch the sale.
Bench trained and with an intimate knowledge of how the industry works, you’ll be assured of knowledgeable and accurate copy and experienced market insights.
I’m Obsessed with Storytelling
I learnt my jewellery craft at the Birmingham School of Jewellery, but my first taste of university was my English Literature degree. I began copywriting after graduation, but the call of the jewellery industry soon led me to the bench… One of the greatest joys of my career is having combined my love for writing and jewellery.
A lifelong writer, it’s no surprise storytelling has been at the heart of my jewellery work from the start. I found I was being asked for copywriting and market insights as much as designs, and the storytelling concepts I dreamt up for my clients allowed them to add a much needed point of difference to their sales and marketing strategy.
I’m Always Seeking Inspiration
I’m a voracious reader and passionate traveller; the new and wondrous fuel my jewellery designs and storytelling concepts.
When truly off the clock I’m happiest rummaging in dusty vintage shops or spinning round the living room with my three-year-old tiny dancer.
– Siobhan Maher