Brand storytelling is the backbone of your jewellery brand, and a vital facet of your marketing strategy. A compelling story makes for a memorable and distinctive brand experience, engaging and converting customers.
What is brand storytelling?
A brand story is the narrative constructed around your brand, deliberately designed to connect directly with your niche. An original and purposeful brand story helps you capture (and keep) your target audience’s attention, even in a busy and competitive market.
I call brand storytelling the ‘backbone’ of your brand, because it covers all the key aspects of your business and is realised across your customer touchpoints. Brand storytelling includes how you communicate your messaging, devising a unique brand voice to create a distinctive and memorable impression.
Your brand story matters.
Humans are hardwired to respond to stories, making brand storytelling an incredibly powerful way to connect with your audience. Selling luxury jewellery requires an emotive and sophisticated touch, which storytelling provides.
Having a defined brand story makes everything else in your marketing easier. Your story provides the themes you need to inform PR outreach, marketing campaigns, social media, and content creation.
Your story starts here…
Whether you are a new or established business, I’ll ensure that your brand story is compelling and authentic; vital cornerstones to building understanding and engagement. In a collaborative process I’ll craft and communicate your unique brand story, based on your product, niche and the people behind the business.
Taking a holistic approach to brand storytelling, we’ll define a distinctive brand voice and outline key content pillars to communicate your story.
Signature Storytelling Packages
- Differentiation report
- Brand story creation
- Key storytelling copy
Tone of Voice
- Audience identification
- Voice creation
- Style guide
- Define your story & voice
- Content pillars
- Key copy & content
Not sure where to start? Want my thoughts on your project or ideas?
Let’s talk it over. Book your free, no-obligation discovery call now.