Retail Jeweller – The Content Marketing Trends to Know in 2022
Writing in Retail Jeweller, I outline the key content marketing trends jewellery retailers and brands need to polish their marketing in 2022.
What is Brand Storytelling (and Why is it So Important?)
Brand storytelling is a vital facet of any jewellery brand's marketing strategy. Discover why that is and how it works.
What Makes Copywriting for Jewellery Special?
Selling jewellery is different – and so is jewellery copywriting. Here's why writing for jewellery requires a special touch.
How to Write Discount and Sales Copy for your Jewellery Website
When writing copy to advertise a discount or sale, tread carefully to maintain an impression of value...
Does Your Brand Need a Jewellery Copywriter?
Considering outsourcing your jewellery copywriting? Here's what to consider - and why engaging a jewellery copywriter could have more value that you imagine.