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Jewellery Storytelling
  • Home
  • About
  • Services
    • Brand Storytelling
    • Copywriting
    • Content Writing
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HomeInsights(Page 2)
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What is Brand Storytelling (and Why is it So Important?)

Brand storytelling is a vital facet of any jewellery brand's marketing strategy. Discover why that is and how it works.

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What Makes Copywriting for Jewellery Special?

Selling jewellery is different – and so is jewellery copywriting. Here's why writing for jewellery requires a special touch.

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How to Write Discount and Sales Copy for your Jewellery Website

When writing copy to advertise a discount or sale, tread carefully to maintain an impression of value...

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Does Your Brand Need a Jewellery Copywriter?

Considering outsourcing your jewellery copywriting? Here's what to consider - and why engaging a jewellery copywriter could have more value that you imagine.

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Weathering Post-pandemic Jewellery Retail with Storytelling

Writing for Retail Jeweller in January 2021, I I discuss how storytelling is a key tool for jewellery retailers and brands in a post-pandemic market.

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