Cohesive Content


For jewellery brands who want a consistent and cohesive content strategy, to implement yourself or for outsourcing.

Step 1 – We’ll begin with onboarding, capturing all the information I need about your brand story, goals, and customer. I’ll understand the key facets of your business, and tease out what matters most to your audience. You’ll let me know how you plan to create imagery*, so I can propose appropriate content types.

Step 2 – I’ll create your content pillars, defining 4-6 key topics through which you’ll communicate your brand story, achieve your marketing and business goals, and engage your audience.

Pillars include examples of caption content, image type, and video ideas. I’ll also create a content rotation, so you have a clear framework of what to post, why, and when.

Step 3 – To kick your content journey off, I’ll create your first month of content; 15 social media captions, 1 blog, and 1 newsletter.


This package is perfect for any brand who needs to bring structure and purpose to their content. Use your pillars yourself, or to give third-party content creators a clear framework.

If you’d like to continue to receive content after your package, I’ll create a customised and competitive monthly content package just for you.


*If your imagery needs polishing, I can help recommend photography and/or visual content creators.


  • Content pillars
  • Content rotation
  • 15 social media captions
  • 1 blog (600 words min)
  • 1 newsletter

The package is a collaborative approach, meeting by email or zoom to agree on your content pillars, before I create your written content.

Throughout your package I’ll be on hand to answer questions about the implementation of your content and pillars.

Not sure where to start? Want to understand which package is right for you, or what else I can offer?

Let’s talk it over. Book your free, no-obligation discovery call now.

Ready to order?

Use my order form below to choose the package or packages of your choice.

All packages are invoiced at a payment plan of 50% deposit and 50% on completion.