Insights · Jewellery Storytelling

Insights & Inspiration

Explore news, guidance, and ideas on jewellery and marketing.

If [wildly successful jewellery brand] doesn’t have a story, why should I?

Know a great jewellery brand with poor storytelling? Me too. Here's why it worked for them... and probably won't work for you.

What does a jewellery copywriter do?

What exactly does a jewellery copywriter do? Discover what a copywriter does and how we add value to your business.

Professional Jeweller – Love & Lust in Marketing

Love and lust aren't just for Valentine's Day. Here's why your marketing needs both - all year round...

Who is your brand story for?

Compelling storytelling is not just there to connect with your customers. Your brand story has a series of distinct jobs to do across a number of audiences. Here’s who else it t

How to Create a Unique Brand Voice for your Jewellery Website

A distinct voice brings your brand to life. Here's how to create a unique brand voice that connects with your niche and communicates the personality behind your brand.

Retail Jeweller – The Content Marketing Trends to Know in 2022

Writing in Retail Jeweller, I outline the key content marketing trends jewellery retailers and brands need to polish their marketing in 2022.

What is Brand Storytelling (and Why is it So Important?)

Brand storytelling is a vital facet of any jewellery brand's marketing strategy. Discover why that is and how it works.

What Makes Copywriting for Jewellery Special?

Selling jewellery is different – and so is jewellery copywriting. Here's why writing for jewellery requires a special touch.

How to Write Discount and Sales Copy for your Jewellery Website

When writing copy to advertise a discount or sale, tread carefully to maintain an impression of value...

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