Insights & Inspiration
Explore news, guidance, and ideas on jewellery and marketing.

What does a jewellery copywriter do?
What exactly does a jewellery copywriter do? Discover what a copywriter does and how we add value to your business.
Professional Jeweller – Love & Lust in Marketing
Love and lust aren't just for Valentine's Day. Here's why your marketing needs both - all year round...
Who is your brand story for?
Compelling storytelling is not just there to connect with your customers. Your brand story has a series of distinct jobs to do across a number of audiences. Here’s who else it t
How to Create a Unique Brand Voice for your Jewellery Website
A distinct voice brings your brand to life. Here's how to create a unique brand voice that connects with your niche and communicates the personality behind your brand.
Retail Jeweller – The Content Marketing Trends to Know in 2022
Writing in Retail Jeweller, I outline the key content marketing trends jewellery retailers and brands need to polish their marketing in 2022.
What is Brand Storytelling (and Why is it So Important?)
Brand storytelling is a vital facet of any jewellery brand's marketing strategy. Discover why that is and how it works.
What Makes Copywriting for Jewellery Special?
Selling jewellery is different – and so is jewellery copywriting. Here's why writing for jewellery requires a special touch.
How to Write Discount and Sales Copy for your Jewellery Website
When writing copy to advertise a discount or sale, tread carefully to maintain an impression of value...
Does Your Brand Need a Jewellery Copywriter?
Considering outsourcing your jewellery copywriting? Here's what to consider - and why engaging a jewellery copywriter could have more value that you imagine.
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