Jewellery Copywriting

Romance head and heart with compelling jewellery copywriting.

From homepage copy to product descriptions, jewellery copywriting provides the words your customers need to fall in love. Copywriting is designed to spur your customer into action, whether that’s exploring your site or making a piece of jewellery theirs.

Your product and photography excites your customer, inspiring desire – but they buy because of how your copy makes them feel. Copy will also help get you discovered, balancing human-first writing with SEO optimisation.

Copywriting for jewellery is special

However beautifully designed and crafted your pieces are, it’s words that make the sale. Jewellery copywriting turns admirers into owners, browsers into buyers.

Jewellery copywriting is a balance of head and heart. Your copy needs to be accurate and detailed, yet imbued with emotive and luxurious appeal.

Let’s find the words…

I understand jewellery, and know what it takes to sell this most precious of products. My projects are collaborative and personal, putting your unique brand voice and story at the heart of my work.

I write copy for online and printed marketing collateral, including;

Website homepage copy – About page copy – Product descriptions – FAQs & ethical statements – Taglines, headlines, bios – Email marketing – Confirmation & shipping emails – Brochure text – Point of sale (POS) materials – Care cards & packaging inserts

The words you need, priced per project

I price upfront on a per-project basis, so there’s no surprises when the invoice lands.

Rates vary depending on topic, voice, and keyword research required, ranging from £15 for product descriptions to £3,000 for full, SEO optimised website copy.

If you know what you need, fill out the below form below or email me directly on I’ll be in touch with a quote.

Not sure where to start? Want my thoughts on your project or ideas?

Let’s talk it over. Book your free, no-obligation discovery call now.