- That first email is perhaps the most daunting, so I’ll take the stress out with a copywritten initial approach email. Your personal email template will introduce your brand to a new press contact, telling them what’s so special about your jewellery business and why you’d be worthy of a feature.
- Successful PR relies on repeat contact, but I know making those approaches can feel awkward if you don’t have anything new or relevant to say. I’ll pull together a business-specific list of pitch ideas, giving you compelling and reasons to reach out the press.
- Your second professionally copywritten email is a product pitch. Provide me the details for a product of your choice and I’ll create an email designed to propose your piece for inclusion in gift and product guide.
- Finally, a straightforward guide will give you the steps you need to creating a DIY PR strategy and implement your emails.
Note: You’ll also need high res product photography and ideally some lifestyle shots. If you don’t have these in place let me know – I can recommend a photographer.