Retail Jeweller – The Content Marketing Trends to Know in 2022

Writing in Retail Jeweller, I outline four key content marketing trends for jewellery retailers and brands who want to polish their marketing in 2022.


  • Why this year brings a fresh sense of freedom in jewellery copywriting and brand voice
  • Why owning your audience through a cohesive content strategy is vital
  • Why video content can’t be ignored (and how knowing where to start can be easy)
  • Why quality finally beats quantity for winning jewellery content

Read the full article here (subscription/registration required) – Siobhan Maher for Retail Jeweller: Content Marketing Trends 2022

(You can also download your free Jewellery Storytelling 2022 Trend Report from the Subscribers area)